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The gap between you and your competition is often the time wasted on the wrong problem. Are you solving the right one?

A four-stage diagnosis and a strategy your team can act on — the depth of a consulting engagement, in minutes, not months.

DIAGNOSE · STRATEGIZE · EXECUTE
85% of C-suite executives say their organizations are bad at problem diagnosis — and 87% say this flaw carries significant costs. HBR · Wedell-Wedellsborg
Try:
Decisions too important to stay unclear.
These are the moments that bring people here. If you’re in one right now, you’re in the right place.
The diagnosis
You see the thinking, not just the answer.
⚠ Analysis operating without
Store-level P&L · customer exit data · lease terms
Wrong if
Category foot traffic is flat while yours drops — then it’s the proposition, not the channel.
Classify names the problem and the real decision. Hypothesize commits to a primary cause — and states what would change that view. Probe builds the issue tree that tests it. Validate designs the proof. Every brief ships with the evidence it ran without, a falsifiability condition, and three board-ready documents: the diagnostic, the strategy, the 90-day plan.
Your documents
It works from your numbers.
+ Attach documentq2-pnl.csv ✓✓ Deep Research
Stage 2 cites your numbers
“…COGS rose from $295K to $318K while revenue held — the margin story is cost-side…”
Up to three documents per run — a P&L, a term sheet, an export (.txt, .csv, .md) — read for this run and never stored. Deep Research adds three lanes when you want them: competitor landscape, market context, benchmarks. What’s cited is quoted from your numbers, not paraphrased from memory.
Quick or deep
A 60-second read, or the full brief.
Premis’s read: a bounded decision
First Read — 60 secondsFull Brief
Every read can escalate to the full diagnostic when there’s more underneath.
The intake reads your problem’s signal and recommends the depth — a First Read when it’s a bounded call, the Full Brief when there are layers. You confirm with one click; nothing runs without you choosing. Every First Read ends with a committed verdict, the working behind it, and a kill criterion.
It remembers
Your next brief knows the last one.
Day 30 — is the plan holding?
On course ✓Drifting
Your next brief starts from this answer. Every run saved, every diagnosis re-checkable.
Signed in, every run’s full artifacts persist — replayable any time. At day 30, 60 and 90, Premis asks whether the plan held and whether its diagnosis was right. Those answers feed your next brief, so the tenth run knows your business in a way the first never could. Sign-in is email-only.
1
Research
~40s
2
Classify
~15s
3
Hypothesize
~15s
4
Validate
~60s
Reading the problem
Diagnosing:
01Classify: What kind of problem, and what decision actually needs to be made
02Hypothesize: What's most likely broken, and what would change that view
03Probe: The issue tree, built to test the diagnosis
04Validate: What to prove and how to prove it
What's next
The diagnosis is done.
Build a recommended strategy with three evaluated options and a 90-day execution plan — specific to this problem, not a generic template.
1
Blueprint
2
Strategy
3
Execution Plan
Structuring the problem
Compiling diagnostic into a machine-operable blueprint
Typically 10–15 seconds
Stage 05
Strategy: Three paths. One committed recommendation.
Primary leverage point
Recommendation pre-selected. Select a different option to change it, then build the execution plan.
Stage 06
Execution Plan: 90 days.
Account
Profile
The types of problems you bring — so outputs stay grounded in your context.
Usage this beta
Diagnostic runs left
Strategy runs left
Organization context
Injected into every diagnostic. The more specific, the sharper the output.
What's permanently off the table — decisions the board won't take, structures that can't change, budgets that are frozen.
Initiatives already attempted. The diagnostic won't recommend repeating them.
Where the organization is pointed right now — what leadership has committed to this year.
What moves
Most strategic failures aren’t execution failures. They’re the wrong problem, fully committed to.
By the time an initiative is stalling, effort is rarely the issue — the team locked onto a fix before anyone pressure-tested what was actually broken. A sharp diagnosis up front is worth more than months of disciplined work in the wrong direction.
The Premis Brief A consulting engagement Asking a chatbot
Time to a diagnosis Minutes Weeks Instant
The method Four visible, auditable stages The partner’s working — if you ask A black box
What’s missing Flagged on every brief Sometimes surfaced Rarely admitted
The recommendation One, committed — with a kill criterion Yes — at the end of the engagement “It depends…”
Afterwards Checks back at day 30, 60 and 90 The engagement ends The chat forgets you
The argument makes itself. Run one and see.
Built for problems where smart people disagree on what’s broken — and committing to the wrong fix proves costly.
“Wicked problems” — Rittel & Webber, Dilemmas in a General Theory of Planning, Policy Sciences, 1973.
Most organizations move straight from ‘we have a problem’ to ‘let’s hire someone to fix it.’ The Premis™ Brief sits in between. It takes the problem you’re dealing with — the one where the team is split, or the initiative that keeps stalling, or the decision nobody wants to make — and runs it through a rigorous diagnostic before anyone spends budget or commits a direction. You get a structured read on what’s actually broken, three strategic options with one recommendation, and a 90-day execution plan — without a retainer.
Business leaders and strategy teams who need to move — without waiting months for a consulting engagement. If you’re dealing with a problem that keeps resisting straightforward solutions, preparing for a difficult board conversation, or facing a decision where every option has a credible argument, this is built for you.
The ones where reasonable people disagree on what’s actually wrong. An initiative that’s stalling despite the right team and resources. A market position that isn’t holding. A strategic decision where the data points in different directions. The Premis™ Brief is not designed for simple operational problems with clear answers — it’s built for problems where the framing itself is uncertain.
Mode What runs Time
Diagnosis only Four-stage diagnosis. Streams in real time. ~90 sec
Diagnosis + Deep Research Peer-reviewed sources injected before diagnosis runs. ~4 min
Diagnosis + Deep Research + Competitive Context Market and competitor intelligence added to the research pass. ~5 min
Full pipeline Diagnosis · strategy · 90-day execution plan. No research. ~5–6 min
Full pipeline + Deep Research + Competitive Context Everything. The most comprehensive run. ~12–15 min
Most AI tools take your framing at face value and generate a response. The Premis™ Brief probes the framing of the problem first — running a structured four-stage diagnostic before any answer is produced. It classifies the problem type, builds a primary hypothesis grounded in what you’ve described, stress-tests it against alternatives, and designs the specific tests that would confirm or overturn it. Only then does it move to strategy. The output isn’t a generated answer. It’s a reasoned position with the logic visible.
Unlike a standard AI tool that responds to a single prompt, The Premis™ Brief runs a pipeline of specialized agents. Each has a distinct task, a structured input from the previous stage, and a defined output that feeds the next. An agent doesn’t chat — it receives a specific job, reasons through it, and hands a structured result forward.

After the diagnostic completes, three agents run in sequence:

Blueprint — converts the diagnosis into a scored problem blueprint: root causes, constraints, evidence gaps, and the fastest available test. Everything downstream reasons from this structure.

Strategy — generates three distinct strategic options, commits to one recommendation, names what it sacrifices, and states the single assumption it can’t survive being wrong about.

Execution — converts the chosen strategy into a 90-day task-level plan with action-first tasks, functional owners, binary success metrics, dependencies, and the decisions that need a human in the room.

The methodology governing each stage is built into the system. It doesn’t change with how the question is phrased.
It will tell you when it’s uncertain. Every diagnostic includes a confidence level and a list of what the analysis is working without — the specific evidence gaps that would sharpen or change the conclusion if filled. The diagnosis is a committed hypothesis to pressure-test, not a verdict to act on without review. The strategy names the single assumption it can’t survive being wrong about.
Each diagnostic runs independently — your input is not used to train the underlying model, and you always get a fresh analysis grounded in the specific details you provide. What does carry forward is your organization context: authenticated accounts can save standing constraints, what’s already been tried, and current strategic priorities. That context is injected into every diagnostic automatically, so the analysis reflects your situation rather than a generic one. Deeper memory — tracking decisions across runs and building on prior diagnostics — is on the roadmap.
Six stages. Three downloadable outputs.

Output What’s in it
The diagnosis What kind of problem this is and what decision needs to be made
Primary hypothesis grounded in what you wrote — alternatives ranked by probability, falsifiability condition for each
An issue tree built to pressure-test the diagnosis — each branch marked as supporting or challenging it
Specific tests that would confirm or abandon it — and where analysis hands back to you
The strategy Three meaningfully distinct strategic options
One committed recommendation with constraint-aware justification
The assumption it cannot survive being wrong about
The leading indicator that a pivot is needed
When Deep Research + Competitive Context is on, options are developed with awareness of the external market landscape — not just the internal problem frame.
The execution plan 90-day task-level plan with action-first tasks
Functional role owners, binary success metrics, dependencies
Failure modes with early signals
Decisions that need a human in the room
The diagnosis and strategy download as PDFs — formatted for a leadership conversation. The execution plan downloads as a structured Excel workbook, organised by phase, ready to assign.
Treat it as a serious first position, not a final verdict. The diagnosis tells you its confidence level. The strategy names the assumption it can’t survive being wrong about, and the leading indicator that would signal it’s failing. The execution plan names the calls that need you in the room — the ones that depend on knowing your organization, your people, and what’s actually feasible. The system is honest about where it runs out.
Yes. The diagnostic and strategy brief download as structured PDFs — formatted for a leadership conversation and designed to be presented directly. The execution plan downloads as a structured Excel workbook, with one tab per 30-day phase, pre-filled with tasks, owners, success metrics, and dependencies — ready to take into a meeting and start assigning.

The diagnostic PDF includes a section marked Sensitive Analysis: the handoff note, which names the specific political, relational, and contextual calls the analysis cannot make on your behalf. This section is included by default but can be excluded from the download using the toggle next to the download button — useful if you’re sharing the report more broadly and want to keep that layer of the analysis internal.
The plan is designed to be taken into a meeting, not acted on in isolation. It gives you tasks, owners, success metrics, and dependencies. It also names what it can’t resolve — the missing evidence that would sharpen the diagnosis, the single assumption the strategy cannot survive being wrong about, and the decisions that need a human in the room. Those aren’t disclaimers. They’re the specific things that require you. Read both: the plan tells you what to do, and the flags tell you where your judgment replaces the analysis.
The Premis™ Brief runs on enterprise-grade infrastructure with encrypted connections and security headers applied to every response. The Premis™ Brief retains a partial record of each run — including the problem classification, confidence level, and a summary excerpt of your input — for product improvement and quality review. The full content of your submission is not retained. Apply the same standard you would to any professional tool that processes text through an external AI provider: describe the problem with enough specificity to be useful, without including information subject to confidentiality obligations or regulatory restrictions.
Your input goes to the Anthropic API to generate the diagnostic. The Premis™ Brief retains a partial record of each run — problem classification, confidence level, and a summary excerpt of the input — for product improvement and quality review. The full content of your submission is not retained beyond what is needed for the diagnostic to run. Your email address is associated with your runs if you are signed in.
We ask that you don’t — not because of a technical limitation, but because it’s the right standard to apply to any tool that sends text to an external AI provider. The diagnostic works on the structure of a problem, not its identifying details. Describe the situation with enough specificity to be useful, without naming clients, internal financial data, or anything subject to a confidentiality agreement.

Consulting is evolving in the age of AI. Learn more →

Early Access

The Premis™ Brief is in active development. If you're working on complex enterprise problems and want to help shape what this becomes, register your interest.