Make your next move
with confidence.

Premis diagnoses the real problem, weighs the trade-offs, and delivers a brief your team can act on.

Private, decision-focused — built for founders and executive teams.

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THE DELIVERABLE

You get a Decision Brief — not a chat log.

Every engagement ends in a document your team can run — and your board can read.

The Premis™ Brief Full Brief · Retail footprint decision
IN THEIR OWN WORDS
The Problem

“Our retail chain has seen foot traffic drop 25% in six months across all five locations while online competitors grow. Staff morale is falling and we must decide whether to close two stores or invest in experiential retail.”

As submitted · Signal quality: Medium
NAMES THE REAL DECISION — NOT THE ONE FIRST ASKED
Diagnosis

Foot traffic is down 25% across all five stores — uniformly, which rules out a local execution problem and points to a structural shift to online. The open question isn’t whether to invest or exit; it’s which stores, and in what order.

ONE ANSWER — AND WHAT WOULD PROVE IT WRONG
The Call
Recommended — Close two, pilot at the rest

Separate the two decisions. Closing the two already-cash-negative stores doesn’t need more debate — pilot experiential retail at the three viable stores before betting the whole chain on it.

ALL THREE WEIGHED, ONE CHOSEN
Options Considered
Close now, hold experiential

Close the two cash-negative stores immediately; defer any experiential investment until the closure is fully executed.

Impact · High — stops the bleed fastEffort · LowRisk · Doesn't address why the other three are also declining
Close two, pilot at the restRecommended

Close the two cash-negative stores now; redeploy the freed capital into an experiential pilot at one or two of the three remaining stores before committing chain-wide.

Impact · Medium-high — tests the real hypothesis with real capitalEffort · MediumRisk · Slower than a clean single call, but answers what's still unproven

What you give up: A simpler story — “we closed the losers and moved on” — in exchange for testing whether experience retail actually works here before betting the whole chain.

Full transformation, defer closure

Invest in experiential retail across all five locations, including the two weakest, delaying any closure decision.

Impact · Unproven — no evidence yet this moves the numbersEffort · HighRisk · Highest capital exposure with the least evidence behind it
THE RISKS — SURFACED, NOT BURIED
Risk Register
Customers are leaving for online convenience, not a physical experience gapPilot stores show no foot-traffic lift within the test window despite the investment
The two "closure" stores are locked into longer leases than assumedExit-cost analysis comes back higher than the savings closure was supposed to generate
OWNER + METRIC PER TASK — ASSIGNABLE DAY ONE
90-Day Plan — First Three Actions
1
Pull 6 months of store-level P&L contribution margins
Finance · Confirms whether the 2 flagged stores are cash-negative
2
Commission trade-area foot-traffic benchmarking (Placer.ai / CBRE)
Strategy & Ops · Category-level decline vs. the client's own 25% is quantified
3
Scope the experiential pilot format and budget for 1–2 stores
Retail Ops · Pilot brief ready to greenlight pending Action 1
RUN 8F42 · CONFIDENTIAL · DIAGNOSE — STRATEGIZE — EXECUTE

Exports to PDF with its own confidential watermark, or straight into Linear, Notion, or Jira.

See the sample brief
FOR DECISIONS LIKE THESE

Decisions too important to stay unclear.

The moments that bring people here. If you're in one of these right now, you're in the right place.

Whatever you're facing →Bring it as it is. Start a brief.
THE METHOD

Before you solve it, be sure it's the right problem.

Most strategy fails in the diagnosis, not the execution. A Premis engagement runs the way a good first session with a top firm runs.

85% of C-suite executives say their organizations are bad at problem diagnosis — and 87% say this flaw carries significant costs. HBR · Wedell-Wedellsborg

Premis finds the real question underneath. Diagnosis is free to start.

AMBIGUITY CLARITY
Tangle → LineThe question

Bring the problem as it actually is — half-formed, contradictory, urgent. Premis finds the question underneath and asks what it needs to know.

SYMPTOM ROOT CAUSE
The IcebergThe diagnosis

What you can see is rarely what's wrong. The diagnosis goes below the waterline, names what's actually driving the problem — and says so plainly.

IMPACT EFFORT
The 2×2The strategy

Three real options, weighed against your constraints. One recommendation, argued with evidence — and a 90-day plan to act on it.

Under the hood

Premis doesn’t run as one long AI answer. It works the way a real case team does: several agents build independent reads on your problem from different angles, then a lead agent reconciles them into a single, committed point of view — argued, not hedged.

SEE IT WORK

Watch a brief take shape.

Three real scenarios, played end to end — exactly the way a run unfolds.

AFTER THE BRIEF

The brief doesn’t disappear. It opens a room.

Every Full Brief opens a Situation Room — the 90-day plan as a live workspace. Tasks get ticked, owners get named, and the whole engagement sits in one view: what’s in front of you now, the quarter as it unfolds, and the signals that tell you it’s working. At 30, 60 and 90 days the check-ins land here — and what happened feeds your next brief.

The Situation Room — a live workspace, day 63 of 90Included with every Full Brief
TWO WAYS IN

Sixty seconds, or the full engagement.

First Read
The sixty-second verdict

A straight answer in about a minute: the read, the reasoning behind it, what to keep an eye on — and what would prove it wrong.

When you need the answer before the meeting
Full Brief
The complete engagement

The four-stage diagnosis, three options with one recommendation, and the 30-90 day plan — the full document your team runs with.

When the decision deserves the whole engine

You don't have to choose blind. Premis reads your situation first and recommends the depth it deserves — you confirm with one click, the way a good partner scopes an engagement with you.

PRIVATE BY DESIGN

Read once. Checked twice. Never stored.

What you attach shapes one diagnosis, then disappears. And nothing reaches you without being checked against the evidence first.

Your documents

Anything you attach is read only for this run, then discarded — never stored, never used to train anything, nothing left behind for someone else to find.

The check

Before a diagnosis reaches you, an independent pass checks the reasoning is actually grounded in what you gave it — not inferred. Before a strategy reaches you, it’s checked against five ways this kind of advice usually goes wrong.

THE MOMENT

Everyone's moving.
You have to decide.

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